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Musk says X’s long-form videos will soon be available on smart TVs
OLeary Ventures Chairman Kevin OLeary reacts to Elon Musk being forced to testify in the SECs probe into his purchase of Twitter on The Big Money Show.
Elon Musk said his social media platform X is planning to launch an app for smart TVs where long-form videos from the platform can be watched.
Musk’s comments come after Fortune reported that X, formerly known as Twitter, plans to launch a TV app for Amazon and Samsung users next week. A source told the outlet that the TV app looks “identical” to YouTube’s TV app in a sign that Musk wants the X app to compete with the Google-owned video platform.
X rolled out an early version of its updated video and audio offering in October after Musk said he planned to turn X into a super app offering services from messaging to peer-to-peer payments.
“Coming soon,” Musk said in a brief response on X to a post from a user who posted that, “You can soon watch your favorite X long form videos directly on your SmartTVs,” with a picture of a smart TV with app tiles including X.
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X is planning to release an app that will make the platform’s videos viewable on smart TVs, Elon Musk said. (Jaap Arriens/NurPhoto via / Getty Images)
Musk added in a follow-up post that users “can already use Apple AirPlay to play more videos from your phone to your TV.”
X has looked to forge partnerships with content creators in an effort to become a “video-first platform.” This comes as X has struggled to retain advertisers on the platform following a series of controversies that have transpired since the Musk-led ownership group’s acquisition of what was then known as Twitter in October 2022.
ELON MUSK’S X WILL LET BRANDS RUN ADS NEXT TO CERTAIN CREATORS
Musk hopes the X smart TV app will help the platform compete with Google-owned YouTube. (Smith Collection/Gado / Getty Images)
Last month, X announced that, starting in February, it will allow advertisers to target their ads on the platform so they appear next to posts from a curated list of premium content creators.
The creator targeting tool will allow advertisers to use the X ads manager to “run pre-roll video ads against the video content of their creator(s) in both the home timeline and profile,” X said in a post.
The company added that the creator targeting tool works on top of X’s primary brand safety solutions, adjacency controls and sensitivity settings.
Elon Musk’s X is planning a TV app to feature the platform’s videos. (Muhammed Selim Korkutata/Anadolu via / Getty Images)
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X did not immediately respond to FOX Business’ request for comment on the platform’s TV app plans.
Reuters contributed to this report.
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As we look ahead to 2024, many homeowners and prospective buyers are wondering what to expect when it comes to mortgage rates. The landscape of the housing market is constantly changing, so it’s important to stay informed about trends and predictions. In this blog post, we will discuss some factors that could impact mortgage rates in 2024 and what homeowners and buyers can expect.
One factor that could impact mortgage rates in 2024 is the overall state of the economy. If the economy is strong and growing, we may see higher mortgage rates as the Federal Reserve looks to combat inflation. On the other hand, if the economy is stagnant or in a recession, we may see lower mortgage rates as the Fed looks to stimulate growth. It’s important to keep an eye on economic indicators such as GDP growth, unemployment rates, and inflation to get a sense of where mortgage rates may be heading.
Another factor that could impact mortgage rates in 2024 is Federal Reserve policy. The Fed plays a key role in setting interest rates, and their decisions can have a ripple effect on mortgage rates. If the Fed decides to raise interest rates in response to inflation, we may see an increase in mortgage rates. Conversely, if the Fed decides to lower interest rates to stimulate growth, we may see a decrease in mortgage rates. Keeping up with the latest news and announcements from the Fed can give homeowners and buyers a sense of where mortgage rates may be heading.
In terms of specific cities and local mortgage companies, it’s important to note that mortgage rates can vary depending on location and lender. For example, in a city like New York City, where real estate prices are high, mortgage rates may be higher compared to a city like Indianapolis, where real estate prices are lower. Additionally, local mortgage companies may offer competitive rates and terms compared to national lenders. For example, in New York City, local lenders like Quontic Bank and CrossCountry Mortgage may offer specialized products and services tailored to the needs of local buyers.
It’s important for homeowners and buyers to shop around and compare rates from multiple lenders to ensure they are getting the best deal. Websites like Bankrate and LendingTree can be helpful resources for comparing rates and terms from multiple lenders. Homeowners and buyers should also consider working with a mortgage broker who can help them navigate the lending process and find the best mortgage product for their needs.
In conclusion, predicting mortgage rates in 2024 is not an exact science, but there are several factors that could impact rates. By staying informed about economic indicators, Federal Reserve policy, and local market trends, homeowners and buyers can make informed decisions about their mortgage. Shopping around and comparing rates from multiple lenders is key to ensuring you are getting the best deal on your mortgage. Whether you’re looking to refinance your existing mortgage or buy a new home, it’s important to stay informed and be proactive in managing your mortgage.
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