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Stanley has a new approach to launching its Quencher; here’s how it works
Target shoppers run to get their hands on a special Valentine’s Day edition of a 40-ounce Stanley tumbler in Arizona. (Credit: @victoria_robino_26/LIFESTYLOGY/TMX)
The company behind the coveted Stanley devised a new way to launch its latest Quencher after chaos ensued when prior products hit store shelves.
Pacific Market International’s namesake brand, Stanley, posted on its website it had teamed up with Australia-based EQL for the launch of its limited edition Chocolate Gold Quencher.
“To enhance fairness and ease the pressure of rushing through the checkout process within seconds, our goal is to provide everyone with an equitable opportunity to acquire the Stanley they desire,” the company wrote.
Stanley is launching a limited edition chocolate Quencher. (Stanley)
One of the goals in using EQL is to “prevent bots and resellers from depleting stock meant for our genuine fans.”
The company has helped heavy hitters such as Nike, Crocs and Foot Looker with launching products in high demand. The Quencher fits that bill.
The company had leaned in on using social media platforms and influencers to garner the interest of millions. It worked, and consumers were flocking to shelves, even trampling one another, just to get their hands on one. Some have dubbed the chaos “Stanleymania.”
“POV: My Stanley Cup saves my life when there’s an [shootout] in front of my house,” 22-year-old Rachel, AKA @xo._ray, wrote on TikTok. Video courtesy: @xo._ray/LOCAL NEWS X/TMX
STANLEY CUPS MAKER FACING MULTIPLE LAWSUITS OVER PRESENCE OF LEAD IN TUMBLERS
Here’s how the launch will work:
Customers are given an entry window. Once the window opens, they can click the “enter now” button on the product page. If they signed up for a reminder, they will be sent a direct link.
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Customers can then submit their entry for a chance to purchase the Chocolate Gold Quencher. However, there is only one entry per person.
Within a day, customers will be sent their results.
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As we look ahead to 2024, many homeowners and prospective buyers are wondering what to expect when it comes to mortgage rates. The landscape of the housing market is constantly changing, so it’s important to stay informed about trends and predictions. In this blog post, we will discuss some factors that could impact mortgage rates in 2024 and what homeowners and buyers can expect.
One factor that could impact mortgage rates in 2024 is the overall state of the economy. If the economy is strong and growing, we may see higher mortgage rates as the Federal Reserve looks to combat inflation. On the other hand, if the economy is stagnant or in a recession, we may see lower mortgage rates as the Fed looks to stimulate growth. It’s important to keep an eye on economic indicators such as GDP growth, unemployment rates, and inflation to get a sense of where mortgage rates may be heading.
Another factor that could impact mortgage rates in 2024 is Federal Reserve policy. The Fed plays a key role in setting interest rates, and their decisions can have a ripple effect on mortgage rates. If the Fed decides to raise interest rates in response to inflation, we may see an increase in mortgage rates. Conversely, if the Fed decides to lower interest rates to stimulate growth, we may see a decrease in mortgage rates. Keeping up with the latest news and announcements from the Fed can give homeowners and buyers a sense of where mortgage rates may be heading.
In terms of specific cities and local mortgage companies, it’s important to note that mortgage rates can vary depending on location and lender. For example, in a city like New York City, where real estate prices are high, mortgage rates may be higher compared to a city like Indianapolis, where real estate prices are lower. Additionally, local mortgage companies may offer competitive rates and terms compared to national lenders. For example, in New York City, local lenders like Quontic Bank and CrossCountry Mortgage may offer specialized products and services tailored to the needs of local buyers.
It’s important for homeowners and buyers to shop around and compare rates from multiple lenders to ensure they are getting the best deal. Websites like Bankrate and LendingTree can be helpful resources for comparing rates and terms from multiple lenders. Homeowners and buyers should also consider working with a mortgage broker who can help them navigate the lending process and find the best mortgage product for their needs.
In conclusion, predicting mortgage rates in 2024 is not an exact science, but there are several factors that could impact rates. By staying informed about economic indicators, Federal Reserve policy, and local market trends, homeowners and buyers can make informed decisions about their mortgage. Shopping around and comparing rates from multiple lenders is key to ensuring you are getting the best deal on your mortgage. Whether you’re looking to refinance your existing mortgage or buy a new home, it’s important to stay informed and be proactive in managing your mortgage.
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