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Logan Paul’s ‘Prime’ energy drink becomes WWE’s largest sponsor in company history, will be first in-ring ad
The Paul brothers are continuing to build on their empires, both in business and combat sports.
Jake has become a successful boxer and promoter, recently announcing a bout with Mike Tyson slated for July 20 – his older brother, Logan, is a WWE superstar and current holder of the United States Championship.
Both Paul brothers are heavily invested in the energy drink business, as well – Logan is a co-founder of Prime, while Jake is a partner with CELSIUS.
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Both drinks boomed in 2023, and for Logan, he’s about to get a lot more ad time.
Paul and the WWE came to an agreement for Prime to become the official hydration drink partner of the wrestling company.
Furthermore, it’s the largest sponsorship deal in WWE’s history, and the Prime logo will soon be featured in the center of the ring – it will be the first advertisement ever placed in the WWE ring.
“Combining two of my greatest achievements into one knockout partnership is a dream come true,” Paul said in a statement. “We’ve worked incredibly hard at Prime to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment.”
“What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase Prime Hydration across our biggest events,” WWE chief content officer Paul “Triple H” Levesque added.
“I am the secret sauce, and the WWE business has boomed,” Paul said in the ring on Friday’s “Smackdown,” ironically in Dallas where his brother will fight Tyson.
“One can say, the WWE is in its prime.”
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Paul said the ads in the ring will start at WrestleMania XL in Philadelphia next month.
Prime launched in 2022 and brought in over $1 billion in sales last year. Other partners include Patrick Mahomes, Auston Matthews, and Israel Adesanya.
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Predictions for Mortgage Rates in 2024: What to Expect
As we look ahead to 2024, many homeowners and prospective buyers are wondering what to expect when it comes to mortgage rates. The landscape of the housing market is constantly changing, so it’s important to stay informed about trends and predictions. In this blog post, we will discuss some factors that could impact mortgage rates in 2024 and what homeowners and buyers can expect.
One factor that could impact mortgage rates in 2024 is the overall state of the economy. If the economy is strong and growing, we may see higher mortgage rates as the Federal Reserve looks to combat inflation. On the other hand, if the economy is stagnant or in a recession, we may see lower mortgage rates as the Fed looks to stimulate growth. It’s important to keep an eye on economic indicators such as GDP growth, unemployment rates, and inflation to get a sense of where mortgage rates may be heading.
Another factor that could impact mortgage rates in 2024 is Federal Reserve policy. The Fed plays a key role in setting interest rates, and their decisions can have a ripple effect on mortgage rates. If the Fed decides to raise interest rates in response to inflation, we may see an increase in mortgage rates. Conversely, if the Fed decides to lower interest rates to stimulate growth, we may see a decrease in mortgage rates. Keeping up with the latest news and announcements from the Fed can give homeowners and buyers a sense of where mortgage rates may be heading.
In terms of specific cities and local mortgage companies, it’s important to note that mortgage rates can vary depending on location and lender. For example, in a city like New York City, where real estate prices are high, mortgage rates may be higher compared to a city like Indianapolis, where real estate prices are lower. Additionally, local mortgage companies may offer competitive rates and terms compared to national lenders. For example, in New York City, local lenders like Quontic Bank and CrossCountry Mortgage may offer specialized products and services tailored to the needs of local buyers.
It’s important for homeowners and buyers to shop around and compare rates from multiple lenders to ensure they are getting the best deal. Websites like Bankrate and LendingTree can be helpful resources for comparing rates and terms from multiple lenders. Homeowners and buyers should also consider working with a mortgage broker who can help them navigate the lending process and find the best mortgage product for their needs.
In conclusion, predicting mortgage rates in 2024 is not an exact science, but there are several factors that could impact rates. By staying informed about economic indicators, Federal Reserve policy, and local market trends, homeowners and buyers can make informed decisions about their mortgage. Shopping around and comparing rates from multiple lenders is key to ensuring you are getting the best deal on your mortgage. Whether you’re looking to refinance your existing mortgage or buy a new home, it’s important to stay informed and be proactive in managing your mortgage.
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