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Eli Lilly’s campaign tries to clear up weight-loss drug misconceptions
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Pharmaceutical giant Eli Lilly and Company is trying to clear up misconceptions about obesity care as it increases investment in its highly popular weight-loss drugs.
With the latest phase of Lilly’s “Get Better” campaign, the company aims to focus the importance of obesity treatment as a disease, and the appropriate use of anti-obesity medications. These drugs have surged in popularity in recent years, due in part to social media and countless celebrities, such as Elon Musk having touted their weight-loss effects. For a while, the rush caused availability issues and hindered access for those who needed them for medical purposes.
Lilly’s Zepbound and Mounjaro are among the drugs that consumers have been in a frenzy to get.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| LLY | ELI LILLY & CO. | 762.14 | -18.02 | -2.31% |
In November, the Food and Drug Administration (FDA) approved Lilly’s drug tirzepatide for the treatment of obesity. The approval came more than a year after the drug had been approved for people with type 2 diabetes and sold under the brand name Mounjaro.
FDA APPROVES ELI LILLY’S TIRZEPATIDE FOR WEIGHT LOSS
As part of the campaign, Lilly will air two films – “Shame” and “Big Night.” The film “Shame” was created to increase the dialogue about the seriousness of obesity and to “reinforce that there is no place for shame in the conversation around it,” according to Lilly.
Meanwhile, the company’s film “Big Night”, whose debut overlaps with awards season, focuses on the use of the cultural dialogue surrounding the anti-obesity medications and the use of them outside their FDA-approved uses.
“Patient safety is Lilly’s top priority, and our medicines are indicated for the treatment of serious diseases,” the company said. “They were not studied for, are not approved for, and should not be used for cosmetic weight loss.”
Countless medical professionals have repeatedly stressed that these drugs, including Novo’s semaglutide, which is sold under the brand names Wegovy and Ozempic, are good medications for people who need them and shouldn’t be used as a way to shed just a few pounds.
Wegovy was approved by the FDA for chronic weight management in 2021, while Ozempic was approved about seven years ago for those with Type 2 diabetes with weight loss as a side effect.
ELI LILLY’S MOUNJARO IS MORE EFFECTIVE FOR WEIGHT LOSS THAN OZEMPIC, STUDY SAYS
The campaign comes after medical experts expressed concern over Lilly’s latest effort to make it even easier for patients to gain access to in-demand weight loss drugs through telehealth.
The pharmaceutical giant launched a website called LillyDirect so patients in the U.S. suffering from obesity, diabetes or migraines can work with independent health care providers and get direct home delivery of select Lilly medicines through third-party pharmacy dispensing services to manage their disease.
A pharmacist displays a box of Mounjaro, a tirzepatide injection drug used for treating type 2 diabetes and made by Lilly at Rock Canyon Pharmacy in Provo, Utah, May 29, 2023. (REUTERS/George Frey / Reuters Photos)
Eli Lilly CEO David Ricks told the New York Times that “when we talk to patients who are seeking these treatments for obesity, whether it be ours or our competitors,’ a lot of people are having a hard time.”
The American College of Physicians (ACP) said in a statement that it was “concerned by the development of websites that enable patients to order prescription medications directly from the drugmaker.”
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WeightWatchers, in a bid to turn around its business, also launched a new program that targets consumers who use weight-loss-related medications. Meanwhile, telehealth company Ro started pushing a new marketing campaign last year aimed at destigmatizing obesity care.
The company plastered ads for its Body Program, which offers patients access to highly sought-after obesity treatments such as Ozempic and Wegovy, throughout New York City’s subway system.
FOX Business’ Bre Stimson contributed to this report.
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As we look ahead to 2024, many homeowners and prospective buyers are wondering what to expect when it comes to mortgage rates. The landscape of the housing market is constantly changing, so it’s important to stay informed about trends and predictions. In this blog post, we will discuss some factors that could impact mortgage rates in 2024 and what homeowners and buyers can expect.
One factor that could impact mortgage rates in 2024 is the overall state of the economy. If the economy is strong and growing, we may see higher mortgage rates as the Federal Reserve looks to combat inflation. On the other hand, if the economy is stagnant or in a recession, we may see lower mortgage rates as the Fed looks to stimulate growth. It’s important to keep an eye on economic indicators such as GDP growth, unemployment rates, and inflation to get a sense of where mortgage rates may be heading.
Another factor that could impact mortgage rates in 2024 is Federal Reserve policy. The Fed plays a key role in setting interest rates, and their decisions can have a ripple effect on mortgage rates. If the Fed decides to raise interest rates in response to inflation, we may see an increase in mortgage rates. Conversely, if the Fed decides to lower interest rates to stimulate growth, we may see a decrease in mortgage rates. Keeping up with the latest news and announcements from the Fed can give homeowners and buyers a sense of where mortgage rates may be heading.
In terms of specific cities and local mortgage companies, it’s important to note that mortgage rates can vary depending on location and lender. For example, in a city like New York City, where real estate prices are high, mortgage rates may be higher compared to a city like Indianapolis, where real estate prices are lower. Additionally, local mortgage companies may offer competitive rates and terms compared to national lenders. For example, in New York City, local lenders like Quontic Bank and CrossCountry Mortgage may offer specialized products and services tailored to the needs of local buyers.
It’s important for homeowners and buyers to shop around and compare rates from multiple lenders to ensure they are getting the best deal. Websites like Bankrate and LendingTree can be helpful resources for comparing rates and terms from multiple lenders. Homeowners and buyers should also consider working with a mortgage broker who can help them navigate the lending process and find the best mortgage product for their needs.
In conclusion, predicting mortgage rates in 2024 is not an exact science, but there are several factors that could impact rates. By staying informed about economic indicators, Federal Reserve policy, and local market trends, homeowners and buyers can make informed decisions about their mortgage. Shopping around and comparing rates from multiple lenders is key to ensuring you are getting the best deal on your mortgage. Whether you’re looking to refinance your existing mortgage or buy a new home, it’s important to stay informed and be proactive in managing your mortgage.
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